![]() ![]() ![]() What Sony shipped in the demo kiosks was a genuinely exciting new experience that made full use of their new PlayStation hardware. ![]() Importantly, this was a market that could smell bullshit. This was a brave move, they were selling to a hyper-aware audience, quick to react to and to define trends. The impact that Designers Republic had on the way the 90s looked can’t be undersold and the influence they’ve had on today’s designers runs deep.īack in 1995, Sony began their quest towards world domination, placing PlayStation kiosks in dance clubs across the UK in a very targeted marketing campaign. As well as brands like Adidas, Nokia and MTV. They worked with Aphex Twin, Pulp, The Orb. While the studio itself closed doors in 2009, their work which spans back to the late 80s, still looks fresh. Confident architectural shapes, thick lines, constrained abstracts and a very modern almost Japanese asthetic. The Sheffield studio had a look and a style that shone through their work. The Designers Republic are somewhat legendary. ![]()
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